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1 - 10 of 13 Results
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/ Technology
ValueClick focuses on personalized display advertising
The digital marketing company says it plans to integrate its disparate technologies this year.
Posted 03/21/2013Amy DustoPost a comment
Related Searches:Commission Junction | Most Bought Items Online | Affiliate
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/ Marketing
Gilt’s vendor does the math to produce better payback from online display ads
An automated ad-buying system from MediaMath finds the right customers, Gilt says.
Posted 04/05/2012Don DavisPost a comment
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/ Marketing
Consumers like search, but shy away from personalized results and ads
A Pew study sheds light on how much targeted advertising consumers will accept.
Posted 03/09/2012Allison EnrightPost a comment
Related Searches:Pew
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/ Marketing
Amazon hires an advertising technology firm for display ad pricing services
The selection of Triggit represents the retailer’s latest move in display ads.
Posted 07/01/2011Allison EnrightPost a comment
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/ Marketing
Explaining how ad tracking works can help web shoppers accept it
Most online consumers don’t know behavioral data for targeted ads are anonymous.
Posted 03/01/2011Allison EnrightPost a comment
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/ Marketing
Facebook meets customer reviews
A new service lets e-retailers use shoppers’ Facebook profiles to help sell products.
Posted 09/17/2010Katie DeatschPost a comment
Related Searches:Campmor
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/ Technology
Online advertising set to grow 14% in 2011
New projections from Borrell Associates predict 9% growth in e-mail ads.
Posted 08/25/2010Thad RueterPost a comment
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/ Technology
Online research can lead to quick buying decisions, study says
Among shoppers who buy something online or offline after conducting online research, 49% buy within three days, JupiterResearch says in a new report.
Posted 05/15/2009Katie DeatschPost a comment
Related Searches:Gap Revenue
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/ Technology
Skechers hits its stride with online display ad campaign
The shoe manufacturer and retailer wanted to increase return on ad spending. It used behavioral ad targeting to focus on shoppers who visited the site but did not buy, and increased return on ad spend by 827%.
Posted 09/30/2008Katie DeatschPost a comment
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/ Technology
Behavioral targeting ads outperform contextual ads by up to 22%, study says
Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising, according to a recent study conducted by JupiterResearch for Revenue Science Inc.
Posted 01/31/2008Paul DemeryPost a comment
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