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/ Technology

Former Mercado and eBay executives join online data-sharing firm Mashery

Mashery, whose technology helps retailers and others share data with partners, has appointed two e-commerce technology veterans to head up its marketing and technology platform development strategies.

Posted 04/05/2010Zak StamborPost a comment

Mashery, whose technology helps retailers and others share data with partners, has appointed two e-commerce technology veterans to head up its marketing and technology platform development strategies.

/ Marketing

There can be too much of a good thing when it comes to Web 2.0, experts say

E-retailers should resist the temptation to stuff bells and whistles into their web sites until they understand—by testing—how new features will affect page load times, speakers said at the Internet Retailer Web Design & Usability 2010 Conference.

Posted 02/25/2010Paul DemeryPost a comment

E-retailers should resist the temptation to stuff bells and whistles into their web sites until they understand—by testing—how new features will affect page load times, speakers said at the Internet Retailer Web Design & Usability 2010 Conference.

/ Marketing

To succeed in choosing a web design firm, set clear goals, expert says

Having clear goals is key to a successful partnership between an online retailer and web design consultant, Shayne Catrett, e-commerce administrator at Venus Swimwear told attendees today at the Internet Retailer Web Design & Usability 2010 Conference.

Posted 02/15/2010Katie DeatschPost a comment

Having clear goals is key to a successful partnership between an online retailer and web design consultant, Shayne Catrett, e-commerce administrator at Venus Swimwear told attendees today at the Internet Retailer Web Design & Usability 2010 Conference.

/ Marketing

King Arthur Flour shows how to cook up a web site without going broke

There is plenty of engaging content on KingAthurFlour.com, and most of it was developed in-house with free and low-cost tools, director of online services Halley Silver says.

Posted 02/10/2010Paul DemeryPost a comment

There is plenty of engaging content on KingAthurFlour.com, and most of it was developed in-house with free and low-cost tools, director of online services Halley Silver says.

/ Technology

More retailers are planning to share product data with partners

A number of online retailers are considering opening up their application programming interfaces, or APIs, to development partners that can help expand their reach on the web within the next few years, experts say.

Posted 05/08/2009Katie DeatschPost a comment

A number of online retailers are considering opening up their application programming interfaces, or APIs, to development partners that can help expand their reach on the web within the next few years, experts say.

/ Technology

More retailers will open up their APIs to expand market reach, experts say

To expand their market reach over the next few years, a number of large retailers will open up their application programming interfaces to let outside developers connect to their product catalogs and shopping carts, Gartner analyst Gene Alvarez says.

Posted 04/30/2009Paul DemeryPost a comment

To expand their market reach over the next few years, a number of large retailers will open up their application programming interfaces to let outside developers connect to their product catalogs and shopping carts, Gartner analyst Gene Alvarez says.

/ Marketing

Sweating the details helps VistaPrint.com implement rigorous design changes

With a new design or a major feature and function going live on its e-commerce site every three weeks, VistaPrint Ltd. has zero tolerance for trial and error. Instead, VistaPrint uses rigorous usability testing to implement changes.

Posted 10/08/2008Mark BrohanPost a comment

With a new design or a major feature and function going live on its e-commerce site every three weeks, VistaPrint Ltd. has zero tolerance for trial and error. Instead, VistaPrint uses rigorous usability testing to implement changes.

Related Searches:Vistaprint Marketing Strategies

/ Marketing

Consumers love to zoom in on products, but they want to see what’s inside

Usability Sciences has created a new index to measure the utility of such web site features as being able to zoom in on and rotate products, and audio and video. Home Depot cooked up a winner with its grill selector.

Posted 06/14/2007Paul DemeryPost a comment

Usability Sciences has created a new index to measure the utility of such web site features as being able to zoom in on and rotate products, and audio and video. Home Depot cooked up a winner with its grill selector.

/ Marketing

The user experience is at the center of retail site design now

Effective retail web site design has moved way beyond posting images and content, says PixelMedia’s Thomas Obrey. Today, the firm designs and develops from the user experience perspective.

Posted 08/29/2006Kurt PetersPost a comment

Effective retail web site design has moved way beyond posting images and content, says PixelMedia’s Thomas Obrey. Today, the firm designs and develops from the user experience perspective.

/ Technology

Mapsolute releases free developer API for putting maps on web sites

Maps and driving directions are becoming musts for multi-channel retailers looking to lock in shoppers for web to store purchases. Mapsolute’s new AJAX API is the latest free offering from mapping service providers.

Posted 06/12/2006Kurt PetersPost a comment

Maps and driving directions are becoming musts for multi-channel retailers looking to lock in shoppers for web to store purchases. Mapsolute’s new AJAX API is the latest free offering from mapping service providers.

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