/ Marketing

New service turns Facebook News Feeds into polling places

Context Optional launched this month a set of software-as-a-service tools for its social marketing suite for Facebook. Threadless, a T-shirt e-retailer, is using the company’s polling tool to get its fans revved up about its new shirts.

Posted 05/27/2010Katie DeatschPost a comment

/ Technology

IBM’s purchase of Sterling Commerce bolsters its e-retail software offering

International Business Machines Corp.’s planned acquisition of Sterling Commerce, an e-commerce and supply chain technology subsidiary of AT&T Inc., aims to bolster IBM’s framework that supports retailers and manufacturers.

Posted 05/27/2010Zak StamborPost a comment

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/ Marketing

Facebook’s new privacy controls likely won`t affect retailer’s efforts

Facebook has introduced new privacy controls. But the new settings probably won’t affect most retailers’ social media initiatives, say experts, since the most active users—who most programs are geared to—are less likely to be concerned about privacy.

Posted 05/27/2010Internet Retailer1 comments

/ E-Retailers

Alibris lets self-published authors open up shop in book bazaar

To help authors better promote and sell to readers, Alibris has created Author Stores, which lists books in numerous marketplaces and online stores and provides various tools for selling.

Posted 05/25/2010Internet RetailerPost a comment

/ E-Retailers

Hayneedle.com cuts costs and delivers more e-mail with new software

Since it began using StrongMail Systems for its e-mail marketing last year, Hayneedle.com has cut its costs in half while also increasing its e-mail delivery rate.

Posted 05/25/2010Internet RetailerPost a comment

/ Technology

Women look for advice online before shopping in physical stores

Online products reviews and recommendations are a major influence on female consumers, suggests a new survey.

Posted 05/25/2010Internet RetailerPost a comment

/ E-Retailers

E-commerce stocks slump along with the broader market

The Internet Retailer Online Retail Index of 25 e-commerce stocks lost 4.1% last week, right in line with the declines in stock prices as a whole. Overstock.com was the only e-commerce company to register a meaningful gain last week.

Posted 05/24/2010Internet RetailerPost a comment