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/ Marketing
E-mail proves its power as a marketing vehicle
E-mail generated $15.50 in sales per dollar spent on e-mail marketing campaigns, 17% more than direct mail, even though marketers spend 23 times more money on direct mail campaigns than on e-mail, Winterberry Group reports.
Posted 08/12/2004Kurt PetersPost a comment
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/ Technology
Web outshines catalogs, direct marketing and telemarketing, study says
Nearly 100 million adults made purchases after doing online research last year, coming close to the number of adults who purchased through catalogs, direct-mail ads and telemarketing calls combined, Dieringer Research says in a study released today.
Posted 08/03/2004Paul DemeryPost a comment
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/ Technology
Online search growth getting a boost from dollars diverted from elsewhere
More marketers are looking online for effective advertising. Improved web site e-commerce functionality is justifying the investment.
Posted 10/02/2003Mary WagnerPost a comment
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/ Technology
Another settlement in the FTC’s Internet fulfillment investigation
Auctionsaver, which auctioned computer products on the web, has agreed to pay $10,000 in consumer redress and not to violate the Mail and Telephone Order Merchandise Rule.
Posted 05/03/2002Kurt PetersPost a comment
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Metamorphosis
Call centers go modern with the web enabling everything from remotely located agents to product information at reps’ fingertips.
Posted 03/05/2004Internet RetailerPost a comment
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/ Press Release
Dydacomp to Introduce M.O.M. Version 6.0 at NRF 2007
Totowa, NJ -- January 10, 2007 - Dydacomp, a leading provider of business automation software for multi-channel merchants, traditional retailers and cataloguers will introduce the latest version of its popular Mail Order Manager (M.O.M.) software solution at the National Retail Federation Expo in New York City on January 15th and 16th. Mail Order Manager`s s fully integrated, out-of-the-box solution provides small and medium sized retail, online...
Posted 01/11/2007
Related Searches:Dydacomp
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/ Press Release
Marketing Bridge Partners with infoUSA to offer Direct Marketing Lists through their Web-Based Marketing Automation Platform
MINNEAPOLIS--Sept. 8, 2005--Marketing Bridge, a leading provider of on-demand marketing automation systems, today announced a partnership with infoUSA (Nasdaq:IUSA) to offer List Acquisition through its web-based marketing automation platform. This partnership allows users to access infoUSA business and consumer databases, purchase lists, and immediately use the lists for their direct marketing activities. "This feature provides a tremendous...
Posted 09/09/2005
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/ Press Release
Telephone Self-Service Leader NetByTel Launches Voice-Enabled Survey Solution, Version 3.0
Break-Thru Technology Develops and Deploys Intelligent Voice-Enabled Solutions in Real-Time BOCA RATON, Fla. (June 19, 2002) – NetByTel, the leader in proven, voice-enabled phone self-service today announced a suite of affordable and intelligent in-bound survey solutions that set a new standard for phone based surveys that listen and understand the callers’ voice, are developed and deployed real-time, and provide valuable information for...
Posted 06/19/2002
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/ Press Release
Marketer of Sonic Toothbrush Kits Agrees to Pay Civil Penalty to Settle FTC Charges
For Release: April 19, 2002 A California-based company that sells a sonic toothbrush kit has agreed to pay a $28,000 civil penalty to settle Federal Trade Commission charges that it violated the FTC`s Mail or Telephone Order Merchandise Rule by failing to ship its product within the promised shipment time and failing to notify consumers of the delayed shipments. Amden Corporation nationally promoted the Cybersonic® Complete Sonic Oral-Care System...
Posted 04/19/2002
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/ Press Release
AfterMarket Reports Direct Response Ads Return To Normal Levels In Wake of September 11
Rapid DR Recovery from Recent National Events Signals Potential Boost of Consumer Confidence PHOENIX, AZ (December, 12, 2001)--The electronic retailing industry appears to be recovering from the events of September 11 faster than other advertising arenas, as has been experienced by the Phoenix-based The AfterMarket Company, a call-center management company. “We reached the same call volume we were experiencing before September 11 by the first...
Posted 12/12/2001
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