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Small businesses have yet to adapt to consumers’ search habits, study says

When looking for a local business, consumers are most likely to start with an Internet search. Yet 44% of small businesses don’t even have a web site, and 51% of those who do have a site say they’re not satisfied with it, according to a new survey.

Posted 02/20/2009Katie DeatschPost a comment

When looking for a local business, consumers are most likely to start with an Internet search. Yet 44% of small businesses don’t even have a web site, and 51% of those who do have a site say they’re not satisfied with it, according to a new survey.

/ E-Retailers

Getting better rankings in local search can smooth out holiday shopping

Many merchants don’t optimize their web sites to appear in local search results that show information on individual store locations—a void that could crimp holiday sales, says David Dague, vice president of marketing for Localeze.

Posted 07/10/2008Paul DemeryPost a comment

Many merchants don’t optimize their web sites to appear in local search results that show information on individual store locations—a void that could crimp holiday sales, says David Dague, vice president of marketing for Localeze.

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