/ Technology

Super Bowl ad strategy integrates TV with online campaigns, Google says

70% of Super Bowl advertisers ran supporting search ads last year. Search traffic will be heaviest during and after the game, Google notes in its Retail Advertising Blog.

Posted 01/29/2009Paul DemeryPost a comment

/ Technology

Now showing on TV: Ads that turn into links to web sites

Backchannelmedia, a provider of Internet-TV services, is rolling out tests in several hundred homes that let television viewers click a TV remote to e-mail themselves a link to an e-commerce page featuring a product advertised on their TV screen.

Posted 11/18/2008Katie DeatschPost a comment

/ Marketing

GameFly creates a video buzz

Having used animated stars in its last series of TV commercials, GameFly soon will launch a national TV advertising campaign using the winner of a national video challenge.

Posted 09/03/2008Bill BriggsPost a comment

/ Technology

Commercials complying with new video ad standards show promise in tests

A new study finds online shoppers are viewing and clicking on web video ads—ads that meet new standards for video advertisements from the Interactive Advertising Bureau.

Posted 08/21/2008Don DavisPost a comment

/ Technology

Consumers spend same time online as TV, but TV ad spending’s higher

Neither better targeting opportunities online nor brand-friendly rich media ad inventory has cannibalized TV ad spending, Jupiter finds.

Posted 06/25/2007Don DavisPost a comment

With a broad fall campaign, Cars.com speeds onto the airwaves

Cars.com, an online automotive advertising site, joins the ranks of AutoTrader.com and others hitting the TV airwaves this fall with new advertising campaigns. Cars.com will sponsor nearly 2,000 spots on cable TV networks from September through December.

Posted 09/15/2004Kurt PetersPost a comment

CircuitCity.com prepares a national ad campaign

Details of the campaign are still being finalized, but the retailer is spending several million dollars developing the ads, which are slated to run on national cable channels such as ESPN and others.

Posted 03/12/2004Kurt PetersPost a comment

For education and branding, BuyMusic.com finds TV advertising fits the bill

To grow its downloadable digital music sales, BuyMusic.com must explain both its category and its products to a wider, mainstream audience. A cable TV buy of $1.25 million for 30-second spots produced largely in-house got it started.

Posted 12/08/2003Kurt PetersPost a comment