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/ E-Retailers
Attention, attention: broadcast media can work (even for smaller guys)
An IRCE speaker will talk about taking the plunge into TV advertising.
Posted 03/11/2013Katie DeatschPost a comment
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/ Marketing
Groupon and LivingSocial square off in Super Bowl ad showdown
The two daily deal sites are going head to head with advertisements on the day of the big game. However, a new report suggests that those high-cost ads don't necessarily guarantee sales.
Posted 02/04/2011Katie Deatsch1 comments
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Super Bowl ads can be prime-time blunder
With more than 130 million television viewers, the Super Bowl attracts a lot of businesses willing to pay millions for commercial spots. Despite the large audience, advertising during the Super Bowl doesn't always make good business sense. "Ask all the dot-com companies that went belly-up just how useful their expenditures were on last year's Super Bowl ads," says Marvin Goldberg, professor of marketing in Penn State's Smeal College of Business...
Posted 01/30/2001Don DavisPost a comment
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