Terry Tate: Office Linebacker on Internet Retailer

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Reebok.com’s “Terry Tate, office linebacker” strikes again

Last year’s Super Bowl TV ad drove millions to Reebok.com to register to see a 4-minute streaming video clip. This year, that database helped drive similar traffic in the same timeframe--without TV.

Posted 02/11/2004Kurt PetersPost a comment

Last year’s Super Bowl TV ad drove millions to Reebok.com to register to see a 4-minute streaming video clip. This year, that database helped drive similar traffic in the same timeframe--without TV.

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