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/ Technology
What offer testing told JoAnn.com
Instinct told marketers at craft and fabric site JoAnn.com that customers would prefer the offer of free shipping to the offer of 10% off the purchase of two sewing machines – but a new testing service from Offermatica told JoAnn something else.
Posted 05/17/2005Mary WagnerPost a comment
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/ Technology
What offer testing told JoAnn.com
Instinct told marketers at craft and fabric site JoAnn.com that customers would prefer the offer of free shipping to the offer of 10% off the purchase of two sewing machines – but a new testing service from Offermatica told JoAnn something else.
Posted 05/16/2005Kurt PetersPost a comment
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Scientific Site Strategy
Multivariable testing has made a big splash with online retailers, though its success really is riding the crest of a wave building for years.
Posted 02/01/2007Internet RetailerPost a comment
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/ Press Release
TalkTo Launches talkto: Boston --Making it Possible to Text any Business as Easily as You Text a Friend
TalkTo closes $3 Million Series A round with Matrix Partners.
Posted 04/11/2012
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