/ Technology

Without four fundamentals, text message marketing efforts could falter

Marketing firm Experian offers advice from its years of work with retailers.

Posted 01/22/2013Kevin WoodwardPost a comment

Related Searches:Experian | Text Message

/ Technology

Many consumers who like e-mail also want text messages

They would welcome texts with deals and location-based offers, Responsys finds.

Posted 12/12/2012Bill Siwicki1 comments

Related Searches:Email Marketing

/ Marketing

Easter shoppers hop online

Nearly 20% of consumers will buy Easter goods online.

Posted 04/06/2012Allison EnrightPost a comment

Related Searches:Gemvara | Easter | Candy

/ Technology

Mobile Commerce Forum Report: Why text marketing rules in mobile space

Keep text marketing messages simple, says an executive from DVD rental company Redbox.

Posted 10/10/2011Mary WagnerPost a comment

Related Searches:Redbox

/ Technology

Fender cranks the volume for its Hot Rod Amplifier text message promotion

Purchasers send a text for a free messenger bag and cable after a purchase.

Posted 06/08/2011Kevin WoodwardPost a comment

Related Searches:Knotice

/ Marketing

How to secure a short code for text message marketing

Acquiring the truncated text message number costs between $500 and $1,000 a month.

Posted 05/12/2011Bill SiwickiPost a comment

/ Marketing

Retailers drive traffic and sales with text messages

Up to 34% of consumers who receive text ads redeem them, survey reveals.

Posted 05/12/2011Allison EnrightPost a comment

Related Searches:Redemption Rate

/ Technology

40% of marketers are reaching out to mobile consumers

And another 35% plan to add mobile marketing in the next year, Forrester Research reports.

Posted 03/08/2011Katie DeatschPost a comment