/ Marketing

Crocs customers go crazy for coupons

The retailer, famous for its footwear, is offering shoppers a 15% discount on any purchase via text message. In two months time, Crocs has received 94,000 text requests for the coupon from customers shopping in its 180 U.S. stores.

Posted 05/13/2010Bill Siwicki1 comments

/ Marketing

Young adults’ phone usage may herald significant changes for retailers

Adolescents may not have the purchasing power of older consumers, but they buy plenty. And they have a powerful influence over what their parents purchase—in-store and online. They’re a consumer force to be reckoned with today—and tomorrow, when they become adults and the amount they buy grows significantly, according to the latest research from the Pew Research Center’s Internet & American Life Project.

Posted 04/20/2010Internet RetailerPost a comment

/ Technology

ChaCha adds Facebook to its stable of iPhone, Twitter and texting ad venues

ChaCha, an advertising-supported mobile search service that answers specific questions posed by users, has launched a new Facebook app that has opened up millions of pieces of question-and-answer content that can be shared on the social network.

Posted 03/03/2010Paul DemeryPost a comment

/ Technology

Lane Bryant wins over text message subscribers

In an “LB MSG ME!” text messaging campaign, the multichannel women’s apparel retailer won over 16,000 opt-in subscribers in a four-month test period.

Posted 01/14/2010Paul DemeryPost a comment

/ Technology

Wet Seal expands its mobile channel with an m-commerce site

The multichannel fashion retailer has added the site alongside its mobile app and text messaging program. “The industry is definitely moving toward mobile,” says Jon Kosoff, director of e-commerce and direct marketing.

Posted 01/13/2010Mark BrohanPost a comment

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/ Marketing

Responsys expands marketing reach with acquisition of Smith-Harmon

With its agreement to buy Smith-Harmon, a provider of digital marketing services, e-mail and cross-channel marketing services firm Responsys will expand offerings in areas such as video-embedded e-mail and mobile marketing, says CEO Dan Springer.

Posted 10/30/2009Zak StamborPost a comment

/ Technology

Whale song via text message

When Chicago’s Shedd Aquarium reopened its Oceanarium after completing renovations, it needed to get the word out that the area was back and better than ever. So it advertised on local affiliates of major TV networks. But it added a twist: mobile.

Posted 10/02/2009Katie DeatschPost a comment