/ Technology

How FordDirect uses mobile marketing to drive shoppers to purchase

Susan Blue will talk about the car maker’s mobile approach at the Mobile Commerce Forum.

Posted 10/05/2011Zak Stambor1 comments

/ Marketing

Twitter influences consumers’ purchases

35% of shoppers say that Twitter feeds help guide their purchasing decisions.

Posted 09/20/2011Zak Stambor1 comments

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/ Technology

Mobile shoppers are young, and more affluent than mobile web users overall

A new study shows 58% of mobile shoppers are age 18-34.

Posted 06/13/2011Bill Siwicki1 comments

/ Technology

Bold Software plans to bring text message tracking to its customer service software

The update also introduces a new way to monitor and prioritize conversations with customers.

Posted 06/08/2011Kevin WoodwardPost a comment

/ Marketing

Text messages: the nearly universal marketing vehicle

Almost any mobile phone can send and receive text messages.

Posted 05/12/2011Kevin WoodwardPost a comment

/ Technology

Vodafone lets Londoners pay for a cab ride via text message

The fare is added to a consumer’s monthly mobile phone bill.

Posted 05/11/2011Zak StamborPost a comment

/ Marketing

iLoop looks to loyalty and location with new mobile deals app

The app will use augmented reality and GPS to show discounts through a smartphone’s camera.

Posted 03/16/2011Katie DeatschPost a comment

/ Marketing

Google’s Android gallops past BlackBerry and iPhone for the first time

And the number of smartphone subscribers rises 8%.

Posted 03/08/2011Katie DeatschPost a comment