/ Technology

Without four fundamentals, text message marketing efforts could falter

Marketing firm Experian offers advice from its years of work with retailers.

Posted 01/22/2013Kevin WoodwardPost a comment

Related Searches:Experian | Text Message

/ Technology

Lawsuits highlight potential risks in text message programs

A judge sides with Wal-Mart, while Papa John’s faces a class action lawsuit.

Posted 12/04/2012Katie DeatschPost a comment

Related Searches:Lawsuit

/ Technology

Coordinating deliveries via text message

American Sale reminds customers and lets them know if a shipment is running late.

Posted 08/29/2012Bill SiwickiPost a comment

Related Searches:Knotice

/ Technology

Lawsuits underscore the risks of text marketing

New mobile technology has more consumers filing class action lawsuits regarding texts.

Posted 08/29/2012Katie DeatschPost a comment

/ Technology

Shopko is catching up in m-commerce to rivals Walgreens and CVS

The pharmacy merchant has debuted a prescription app.

Posted 01/10/2012Bill SiwickiPost a comment

Related Searches:Shopko | Cvs | Pharmacy

/ Technology

Now Walgreens customers can refill a prescription with a quick text

The retailer texts a reminder, the customer replies and the prescription is refilled.

Posted 10/06/2011Bill SiwickiPost a comment

/ Technology

How FordDirect uses mobile marketing to drive shoppers to purchase

Susan Blue will talk about the car maker’s mobile approach at the Mobile Commerce Forum.

Posted 10/05/2011Zak Stambor1 comments

/ Marketing

Twitter influences consumers’ purchases

35% of shoppers say that Twitter feeds help guide their purchasing decisions.

Posted 09/20/2011Zak Stambor1 comments

Related Searches:Channel Intelligence