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Thanksgiving, Last 6 Months

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  • Retailers turn to Facebook video ads to drive sales this season

    / Marketing

    Retailers turn to Facebook video ads to drive sales this season

    Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users 21 and older on Thanksgiving. But video is just one piece of the marketing mix, Facebook’s head of retail, e-commerce, global vertical marketing tells Internet Retailer.

    Posted 11/26/2014Zak StamborPost a comment

    Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users 21 and older on Thanksgiving. But video is just one piece of the marketing mix, Facebook’s head of retail, e-commerce, global vertical marketing tells?Internet Retailer.

    Related Content:Zak Stambor

  • Retailers aren’t waiting for the Thanksgiving turkey to cool

    / E-Retailers

    Retailers aren’t waiting for the Thanksgiving turkey to cool

    And shoppers won’t either. Research shows 39% of consumers will shop on Thanksgiving Day, up from 23% in 2013, and most will go online to research or buy. At least 20 Top 500 retailers are ready to welcome them by opening their stores on Thanksgiving Day itself.

    Posted 11/26/2014AbCallardPost a comment

    And shoppers won’t either. Research shows 39% of consumers will shop on Thanksgiving Day, up from 23% in 2013, and most will go online to research or buy. At least 20 Top 500 retailers are ready to welcome them by opening their stores on Thanksgiving Day itself.

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