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  • JCP.com previews teen fall fashions— online, on TV and in the movies

    To serve the busy back-to-school season, J.C. Penney offering a new mini-site—JCP.com/getthatlook—as part of an integrated marketing campaign that will span Penney’s e-commerce sites, TV ads and online shopping network Kaboodle.com. “We’re able to bring our lifestyle brands to life in a way that resonates with both teens and parents,” chief marketing office Mike Boylson says.

    Posted 08/27/2008Internet RetailerPost a comment

    To serve the busy back-to-school season, J.C. Penney offering a new mini-site—JCP.com/getthatlook—as part of an integrated marketing campaign that will span Penney’s e-commerce sites, TV ads and online shopping network Kaboodle.com. “We’re able to bring our lifestyle brands to life in a…

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