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The Giver

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  • Great selection, good taste

    RedEnvelope.com isn’t sitting still. One of the handsomest retail sites on the web, RedEnvelope undertook a re-design just before the holidays. Its clean graphics and sharp look only got better-but its philosophy stayed the same. “It’s not about doing everything; it’s about doing the things that affect a customer’s experience,” says Martin McLennan, CEO. Thus a major focus of the re-design was to simplify the checkout process. RedEnvelope reduced...

    Posted 12/26/2000Don DavisPost a comment

    RedEnvelope.com isn’t sitting still. One of the handsomest retail sites on the web, RedEnvelope undertook a re-design just before the holidays. Its clean graphics and sharp look only got better-but its philosophy stayed the same. “It’s not about doing everything; it’s about doing the things…

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