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/ Marketing

Home Depot’s remodeled web site yields a higher conversion rate

The redesigned web site was just the first step toward enhancing the shopping experience.

Posted 09/29/2010Internet RetailerPost a comment

The redesigned web site was just the first step toward enhancing the shopping experience.

Related Searches:Hal Lawton

/ E-Retailers

Home Depot’s e-commerce site crashes twice this week

The home and garden retailer launched a new site earlier this year.

Posted 09/23/2010Thad RueterPost a comment

The home and garden retailer launched a new site earlier this year.

/ Technology

Amazon remains king of online buzz, but the race is tightening

Consumers wrote 4.2 million posts in the social media realm about Amazon.com in March, 91% of them positive in tone, making Amazon the most talked-about web site, according to Zeta Interactive. But The Home Depot and Lowe’s are gaining ground.

Posted 04/08/2010Zak StamborPost a comment

Consumers wrote 4.2 million posts in the social media realm about Amazon.com in March, 91% of them positive in tone, making Amazon the most talked-about web site, according to Zeta Interactive. But The Home Depot and Lowe’s are gaining ground.

Related Searches:Rite Aid

/ Technology

Home Depot builds a new interactive gift card strategy

By letting shoppers personalize gift cards online, including with their own uploaded photos, Home Depot expects to increase the rate of card redemption and drive more incremental sales, director of gift card programs Michael Homiak says.

Posted 11/05/2009Paul DemeryPost a comment

By letting shoppers personalize gift cards online, including with their own uploaded photos, Home Depot expects to increase the rate of card redemption and drive more incremental sales, director of gift card programs Michael Homiak says.

Related Searches:Redemption Rate

/ Technology

Trade groups NRF and RILA call off planned merger

No reason was given for the ending of merger talks between the National Retail Federation, which calls itself the world’s largest retailer organization, and the Retail Industry Leaders Association. One e-retailer says the announcement is good news.

Posted 06/25/2009Paul DemeryPost a comment

No reason was given for the ending of merger talks between the National Retail Federation, which calls itself the world’s largest retailer organization, and the Retail Industry Leaders Association. One e-retailer says the announcement is good news.

/ Technology

Put a face to an e-commerce site, reputation expert advises

Consumers want to know who they’re doing business with, and that presents a special challenge for e-retailers that don’t interact with customers face to face, says the managing director of the Reputation Institute.

Posted 06/05/2009Katie DeatschPost a comment

Consumers want to know who they’re doing business with, and that presents a special challenge for e-retailers that don’t interact with customers face to face, says the managing director of the Reputation Institute.

/ E-Retailers

After years of steady growth, 2008 web sales drop for Office Depot

For the year, web sales for Office Depot declined 2% after growing in 2007 and 2006 by 14% and 11.6%, respectively. Total revenue for the office supplies chain dropped by 6.6% in 2008.

Posted 02/24/2009Katie DeatschPost a comment

For the year, web sales for Office Depot declined 2% after growing in 2007 and 2006 by 14% and 11.6%, respectively. Total revenue for the office supplies chain dropped by 6.6% in 2008.

/ Marketing

More e-retailers speak consumers’ languages

Unlike bricks-and-mortar stores, e-retailers can market to just about any consumer with a PC and Internet access. Except, that is, if a consumer can’t understand the site. And so, many retailers are translating their sites into languages beyond English.

Posted 01/07/2009Katie DeatschPost a comment

Unlike bricks-and-mortar stores, e-retailers can market to just about any consumer with a PC and Internet access. Except, that is, if a consumer can’t understand the site. And so, many retailers are translating their sites into languages beyond English.

/ E-Retailers

Overstock names Home Depot vet as finance vice president

Overstock.com has appointed Steve Chesnut senior vice president of finance. Earlier in his career, he served in a variety of capacities at The Home Depot, including director of strategic planning.

Posted 01/05/2009Katie DeatschPost a comment

Overstock.com has appointed Steve Chesnut senior vice president of finance. Earlier in his career, he served in a variety of capacities at The Home Depot, including director of strategic planning.

/ E-Retailers

Office Depot shutters stores and sheds staff

To reduce operating costs, Office Depot, will close 112 underperforming stores and six distribution centers. Office Depot will take a charge in the fourth quarter and beyond of $270 million to $300 million to pay for the consolidation.

Posted 12/10/2008Katie DeatschPost a comment

To reduce operating costs, Office Depot, will close 112 underperforming stores and six distribution centers. Office Depot will take a charge in the fourth quarter and beyond of $270 million to $300 million to pay for the consolidation.

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