/ Marketing

Home Depot targets Hispanic shoppers with Spanish-language site

The new Spanish version of HomeDepot.com gives shoppers access to more than 40,000 items – the same number as the English site. Best Buy and Avon also have introduced Spanish-language e-commerce sites this year.

Posted 11/18/2008Katie DeatschPost a comment

Related Searches:Best Buy Spanish

/ E-Retailers

The Home Depot grabs a new CIO from eBay

The Home Depot has named Matt Carey executive vice president and chief information officer. Carey previously was senior vice president and chief technology officer at eBay.

Posted 09/08/2008Katie DeatschPost a comment

/ Technology

Games, flowers, eBay and Wal-Mart top June searches

More than 1.4 million Internet users searched for games in June, and 750,000 were looking to pick flowers, Nielsen Online says. Additionally, online shoppers were tracking down eBay and Wal-Mart in large numbers.

Posted 08/04/2008Katie DeatschPost a comment

/ Technology

Last-minute taxes and fun and games drive search in April

TurboTax, Lego and Nintendo Wii led product searches last month, according to Nielsen Online. Wal-Mart, The Home Depot and Target led retailer searches.

Posted 05/28/2008Katie DeatschPost a comment

/ E-Retailers

Former Home Depot exec will direct Internet marketing for Lord and Taylor

The department store chain has named Roger Adams to the new position of senior vice president and chief marketing officer. He will oversee Internet marketing, brand management, creative and media services, consumer sales promotion and other areas.

Posted 04/21/2008Don DavisPost a comment

/ Technology

Online influence on store sales rises 43% in December, ShopLocal reports

The ShopLocal Index was up 36% for the year. It measures consumer visits to online sites featuring retailer circulars of in-store promotions.

Posted 01/10/2008Paul DemeryPost a comment

/ Technology

Home Depot seeks to engage customers with two online holiday contests

Home Depot offers $25,000 for the best YouTube video on a needed home improvement project, and $2,500 for the best photos of holiday decorations. HomeDepot.com has been getting more interactive, and plans to make video more prominent next year.

Posted 11/15/2007Paul DemeryPost a comment

/ Technology

Google conquers the world in global survey of brand value

Google has the world’s most valuable brand name, according to market research firm Millward Brown Optimor. Among retailers worldwide, Wal-Mart topped the brand rankings, followed by Home Depot, Tesco and eBay.

Posted 04/24/2007Kurt PetersPost a comment

/ E-Retailers

E-commerce veteran Shelley Nandkeolyar takes the head job at Norm Thompson

Norm Thompson Outfitters Inc. has appointed veteran e-commerce and direct marketing executive Shelley Nandkeolyar as its CEO, replacing John Emrick, who remains as chairman of the board of directors.

Posted 03/05/2007Kurt PetersPost a comment

Related Searches:Shelley Nandkeolyar

How product differentiation counters the web’s pricing pressure

Consumers can easily shop the lowest price in some categories by comparing identical products from different retailers online. In response, some retailers look to manufacturer exclusives and private-label goods.

Posted 02/20/2007Kurt PetersPost a comment