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/ Marketing
TomTom turns to e-mail to drive shoppers to buy a new GPS device
Targeting e-mails to specific niches led recipients to click or open messages.
Posted 06/02/2011Zak StamborPost a comment
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/ Technology
TomTom’s sales rise, as web self-service helps keep costs in line
Navigation products maker TomTom’s sales are up 2,700% over the past three years. An on-demand customer self-service application has held the increase in incoming customer e-mail queries to 100%, TomTom says.
Posted 05/15/2008Paul DemeryPost a comment
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