/ Technology

Consumers don’t like being tracked, even if means more relevant online ads

57% of consumers say they are not comfortable with advertisers using their web browsing behavior to target them with ads, according to a survey by TNS for privacy certification firm Truste.

Posted 04/01/2008Katie DeatschPost a comment

/ Marketing

TRUSTe launches a “We Don’t Spam” seal

TRUSTe today launched an independent certification program that online retailers can use to assure consumers they won’t be subjected to spam when they submit their e-mail addresses online.

Posted 07/26/2005Kurt PetersPost a comment

To consumers, eBay and Amazon lead in protecting privacy, survey says

Researchers cite fears by some consumers about the consequences of using credit cards to pay online as one reason some people don’t shop online. But a new study shows consumers rank eBay and Amazon high among all companies in protecting privacy.

Posted 06/10/2004Kurt PetersPost a comment

/ Technology

You To The Max Power

YOUpowered, a provider of permission-based personalization solutions for online business and consumers and MaxManager, an online shopping organizer, say that they plan to cross-integrate technology aimed at expanding online shopping management with added privacy protection. Under terms of the agreement, YOUpowered will integrate MaxManager's online shopping organizer into Orby privacy plus, YOUpowered's desktop software for protecting consumer...

Posted 01/19/2001Don DavisPost a comment

/ Technology

Sad Toy Story

The Federal Trade Commission earlier this week filed a complaint against the now bankrupt online "good toy" retailer Toysmart.com Inc., seeking injunctive and declaratory relief to prevent the sale of confidential, personal customer information collected on the company's Web site in violation of its own privacy policy. The complaint alleges that Waltham, Mass.-based Toysmart.com violated Section 5 of the FTC Act by misrepresenting to consumers...

Posted 01/19/2001Don DavisPost a comment

A little sting behind the seal

Don’t mess with TRUSTe. That’s the message the online privacy watchdog wants to send to Web sites that inappropriately display its Trustmark privacy seal. Facing criticism that its enforcement of privacy guidelines lacks teeth, TRUSTe recently fired off a cease-and-desist letter to vitamin and supplement seller MotherNature.com, which continued to display the familiar seal well into March-despite the fact that its license expired in January....

Posted 12/26/2000Don DavisPost a comment

/ Press Release

ValueClick Awards Worldwide Contract to TRUSTe

ValueClick chose TRUSTe for its ability to deliver best-in-class privacy products across advertising, mobile and web.

Posted 12/04/2012

/ Press Release

Aggregate Knowledge Strengthens AK Platform Privacy Focus With TRUSTe Certification and AK Privacy Assurance Program

New TRUSTe verification of data privacy for the AK Platform.

Posted 08/15/2011