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Tully & Holland Demand Index

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  • B2B companies lead direct marketers in order growth

    / B2B

    B2B companies lead direct marketers in order growth

    Compared with direct marketers in four consumer products categories, business-to-business marketers showed the strongest growth by far in customer demand during the fourth quarter—even though B2B companies did not show the highest increase in circulation of paper catalogs and e-mail marketing messages, research and investment banking firm Tully & Holland reports.

    Posted 02/18/2014Paul DemeryPost a comment

    Compared with direct marketers in four consumer products categories, business-to-business marketers showed the strongest growth by far in customer demand during the fourth quarter—even though B2B companies did not show the highest increase in circulation of paper catalogs and e-mail marketing…

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