/ Marketing

Storytelling drives Seventh Generation’s content strategy

It’s how the retailer of eco-friendly home products romances shoppers.

Posted 02/19/2013Allison EnrightPost a comment

Related Searches:Irwd 2013 | Web Design And Usability | Usability

/ Marketing

Retailers move social media out of its silo

Express and Sephora weave social elements through their holiday campaigns.

Posted 12/20/2012Zak StamborPost a comment

Related Searches:Sephora | Cosmetics | Cosmetics Online Sales

/ Marketing

An ice cream retailer is cool with Tumblr

Jeni’s Splendid Ice Cream aims to build a community on the blogging platform.

Posted 07/11/2012Zak StamborPost a comment

Related Searches:Tumblr

/ E-Retailers

A German e-retailer has a way with the online ladies

Otto Group is among the best in attracting women in Europe, comScore says.

Posted 07/05/2012Thad RueterPost a comment

Related Searches:Crate And Barrel Internet Sales | Otto Group | Ikea

/ Marketing

Tumblr adds ads

The blogging platform says ‘sponsors’ can use the tools to attract attention.

Posted 05/03/2012Zak StamborPost a comment

Related Searches:Tumblr

/ Marketing

Nearly 15% of the time consumers spend online is on Facebook

And roughly 16% of all page views are on the social network.

Posted 02/13/2012Zak StamborPost a comment

Related Searches:Jewelry Market Share

Beyond Facebook and Twitter

Budding social networks give retailers opportunities to reach distinct types of consumers.

Posted 07/02/2012Zak StamborPost a comment

Related Searches:Tumblr | Curalate | Pinterest Stambor