/ E-Retailers

Gilt Groupe takes to the airwaves

The flash-sale retailer is the latest web merchant to advertise on TV.

Posted 11/13/2012Allison EnrightPost a comment

Related Searches:One Kings Lane | Nordstrom | Wayfair

/ Marketing

E-retailer HauteLook launches its first TV ad campaign

The Nordstrom-owned flash sale retailer will run ads on such networks as Bravo and E!

Posted 02/24/2012Thad RueterPost a comment

Related Searches:Hautelook Nordstrom | Nordstrom Inc | Top 25 E-retailers

/ Marketing

JewelMint.com gets ‘The Look’

The trendy jewelry e-retailer launches an online film series and national TV ad campaign.

Posted 01/13/2012Allison EnrightPost a comment

/ Technology

Mobile Commerce Forum Report: FordDirect uses texts to drive leads

The automaker uses the popular mobile tool to obtain four key pieces of information.

Posted 10/12/2011Bill SiwickiPost a comment

/ E-Retailers

Groupon and FTD try to fix online coupon mishap

Consumers complained that FTD jacked up prices for a daily deal via Groupon.

Posted 02/14/2011Post a comment

/ Marketing

Flag on the play

Super Bowl TV ads generated online buzz, but some companies fumbled in their digital plays, one analyst says. Focused on brand building, few retailers successfully promoted their online presences, missing out on deeper engagement with consumers.

Posted 02/07/2011Allison EnrightPost a comment

Related Searches:Teleflora