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Twitter, This Week

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  • Twitter tests a video ad unit

    / Marketing

    Twitter tests a video ad unit

    Advertisers can run ads with the social network’s cost-per-engagement ad-buying model. The test follows Facebook’s ‘promising’ rollout of video ads late last year.

    Posted 08/13/2014Zak StamborPost a comment

    Advertisers can run ads with the social network’s cost-per-engagement ad-buying model. The test follows Facebook’s ‘promising’ rollout of video ads late last year.
  • Facebook prohibits companies from buying Likes

    / Marketing

    Facebook prohibits companies from buying Likes

    That means a brand can’t post a video that can only be seen when a consumer shares it with his friends or offer a shopper loyalty points for sharing an invitation to use the brand’s app on Facebook. The new policy takes effect Nov. 5.

    Posted 08/11/2014Zak StamborPost a comment

    That means a brand can’t post a video that can only be seen when a consumer shares it with his friends or offer a shopper loyalty points for sharing an invitation to use the brand’s app on Facebook. The new policy takes effect Nov. 5.

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