Getting attention

Retailers leverage what social networks know about their users to target shoppers with ads.

Posted 03/01/2013Zak StamborPost a comment

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The ‘Sons of Anarchy’ app drives sales by making its own mobile commerce rules

The ‘Sons of Anarchy’ app drives sales by making its own mobile commerce rules.

Posted 02/04/2013Katie DeatschPost a comment

Beyond Facebook and Twitter

Budding social networks give retailers opportunities to reach distinct types of consumers.

Posted 07/02/2012Zak StamborPost a comment

Related Searches:Tumblr | Curalate | Pinterest Stambor

Keep in Touch

No rest for the social media marketer: Constantly engaging fans is the key to success,

Posted 06/01/2012Zak StamborPost a comment

Pinterest helps to brighten up traffic flow at online custom jewelry retailer Gemvara

When jewelry retailer Gemvara.com started to actively participate on social discovery site Pinterest.com, many of its customers were already Pinning its products there to share with other shoppers.

Posted 03/01/2012Zak StamborPost a comment

Social Science

E-retailers start to solve the puzzle of how to measure the success of social marketing.

Posted 02/01/2012Zak StamborPost a comment

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Marketing

Social media commands the buzz, but established tools pay the rent.

Posted 06/30/2011Thad RueterPost a comment

People Power

Armed with information, contact center reps can add warmth and intelligence that software lacks.

Posted 05/31/2011Zak StamborPost a comment