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uk.puma.com

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  • How Puma is improving sales operations through e-commerce

    / B2B

    How Puma is improving sales operations through e-commerce

    The sports footwear and apparel brand designer and manufacturer is better balancing how it interacts with consumers and its business customers by gaining more insight into consumer demand. The insights are helping it boost its own online sales, says Tom Davis, global head of e-commerce.

    Posted 05/20/2014Paul DemeryPost a comment

    The sports footwear and apparel brand designer and manufacturer is better balancing how it interacts with consumers and its business customers by gaining more insight into consumer demand. The insights are helping it boost its own online sales, says Tom Davis, global head of e-commerce.

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