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1 - 10 of 11 Results
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/ Technology
IBM to acquire web analytics vendor Tealeaf Technology
The analytics vendors’ clients include 18 retailers in the Internet Retailer Top 500.
Posted 05/02/2012Don DavisPost a comment
Related Searches:Fatwire | Atg Stores | Sap
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/ Technology
IBM to buy DemandTec
IBM is paying $440 million for the firm.
Posted 12/08/2011Paul DemeryPost a comment
Related Searches:Sap
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/ Technology
Analytics provider Webtrends hires a sales executive
Jeff Clayton joins the company from database marketing firm Merkle.
Posted 07/25/2011Zak StamborPost a comment
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/ Technology
IBM buys marketing technology provider Unica for $480 million
It’s the latest in a string of marketing software acquisitions by IBM.
Posted 08/13/2010Katie DeatschPost a comment
Related Searches:Omni Channel
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/ E-Commerce Observer
The rise of the one-stop e-commerce vendor shops
Is ‘less is more’ or ‘more is better’ the winning strategy for e-commerce vendors?
Posted 08/16/2010Katie Deatsch3 comments
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/ Press Release
IBM Debuts Cloud-based Analytics Suite to Help Companies Boost Marketing Results
Smarter Commerce Offerings Combine Web Analytics and Digital Marketing
Posted 07/15/2011
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/ Press Release
IBM Completes Acquisition of Unica Corporation
Approximately 500 Unica employees join IBM's Software Solutions Group.
Posted 10/07/2010
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/ Press Release
Unica Unveils Email Post-Click Browser Rendering Capabilities
eDesign Optimizer lets marketers preview emails and web pages.
Posted 10/05/2010
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/ Press Release
Unica Provides William Hill with Advanced Web Analytics Capabilities
World’s biggest bookmaker boosted by faster decision-making through Unica’s real-time analytics and website optimization.
Posted 09/14/2010
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/ Press Release
Unica Launches Next Generation Enterprise Marketing Suite Enabling the Shift to Interactive Marketing
Unica 8 features new cross-product interface, role-based dashboards, and deep integration to enable interactive marketing Waltham, MA – August 17, 2009 - Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today introduced Unica 8, the latest release of its Enterprise Marketing suite. Unica 8 includes significant enhancements and capabilities aimed at enabling interactive marketing and lowering total cost of...
Posted 08/26/2009
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