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/ Marketing

E-retailers launch a holiday e-mail assault

More e-mail hitting more inboxes helps retailers book more online holiday sales, two studies say.

Posted 12/03/2010Katie Deatsch2 comments

More e-mail hitting more inboxes helps retailers book more online holiday sales, two studies say.

/ Technology

IBM weaves together e-commerce technology acquisitions

With three e-commerce vendors under its wing, IBM sharpens its retail focus.

Posted 09/09/2010Paul DemeryPost a comment

With three e-commerce vendors under its wing, IBM sharpens its retail focus.

Related Searches:Websphere | Distributed Order Management

/ Marketing

Germany’s Otto chooses a U.S. marketing firm to build its global e-commerce

Otto is looking across the Atlantic to an interactive marketing firm to help it launch cross-channel ad campaigns. The move could signal that the company, part of the Otto Group, a major Germany-based retailer, may be taking global marketing more seriously.

Posted 04/29/2010Katie DeatschPost a comment

Otto is looking across the Atlantic to an interactive marketing firm to help it launch cross-channel ad campaigns. The move could signal that the company, part of the Otto Group, a major Germany-based retailer, may be taking global marketing more seriously.

Related Searches:Intershop | Otto Group | Crate And Barrel Internet Sales

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