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/ Technology
Unica names web analytics industry veteran as general manager
Rand Schulman, formerly CMO of WebSideStory and a founder of the Web Analytics Association, is the new general manager of Unica’s Internet marketing solutions group.
Posted 03/12/2007Kurt PetersPost a comment
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/ Technology
Unica to acquire analytics company Sane Solutions
Enterprise marketing management solutions provider Unica Corp. has entered into an agreement to buy analytics provider Sane Solutions. The deal is valued in the range of $26 million to $28 million.
Posted 03/09/2006Paul DemeryPost a comment
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/ Press Release
Unica Announces Enhanced Support for Microsoft Silverlight Analytics Framework
March 15, 2010, Waltham, MA – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced its web analytics solution , Unica NetInsight, supports measurement and analysis for Microsoft Silverlight applications. Unica provides its customers with granular analytics for application usability optimization and the ability to drive interactive marketing with individual visitor insights. “As interactions with...
Posted 03/17/2010
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/ Press Release
SiteSpect and Unica Forge Alliance to Help Maximize Online Marketing Performance
Joint Alliance Unites Best-of-Breed Solutions for Marketing Optimization Boston, Mass. - August 19, 2008 -- SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced a strategic alliance with Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, to more closely integrate testing and optimization with web analytics for...
Posted 08/19/2008
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/ Press Release
Unica Ships Affinium NetInsight
Open flexible web analytics provides an integrated view of customer behavior, unifying marketing information across online and offline channels Waltham, MA - June 28, 2006 - Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the shipment of Affinium NetInsight, a robust, enterprise-level web analytics solution. The most open and flexible web analytics solution to date, Affinium...
Posted 07/27/2006
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/ Press Release
Unica Corporation Announces Affinium NetInsight For Enterprise Web Analytics
Unica solution unlocks the power of web analytics, linking Internet, brand and relationship marketing activities for actionable cross-channel insight Waltham, Mass – May 8, 2006 – Unica® Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the introduction of Affinium® NetInsightä for enterprises seeking to optimize web sites, Internet marketing and the cross-channel experience for their...
Posted 05/15/2006
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