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/ Marketing
A sense of community drives more sales at Oriental Trading
By adding community features such as customer reviews and ratings, OrientalTrading.com is generating bigger orders and a higher sales conversion on some holiday best sellers. The average shopper now spends about $71 each time they complete a purchase.
Posted 03/18/2009Mark BrohanPost a comment
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Palm Beach Jewelry boosts upselling revenue with redesigned site
E-commerce sales rose 12-15% in the fourth quarter of 2004 over the year-earlier quarter at Palm Beach Jewelry, thanks to a redesigned web site that presents up-selling options to customers, COO Tim Holody says.
Posted 01/25/2005Kurt PetersPost a comment
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/ Technology
TechnoScout.com checks live chat for combined customer service and sales
Looking for more ways to combine web technology and marketing, TechnoScout.com is looking into using its live chat tool for customer service as well as selling purposes.
Posted 08/07/2003Kurt PetersPost a comment
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Just One More?
Retailers work on creating enticing cross-sells online — and find it’s not easy.
Posted 04/28/2006Internet RetailerPost a comment
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