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/ Marketing
Standing out from the crowd at IRWD 2012
1,000 are expected to attend the world’s largest web design and usability conference.
Posted 02/08/2012Paul Demery1 comments
Related Searches:Threadless | Paul Miller | Exhibitors
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/ Marketing
Test, correct and test again to make a web site easy to use, says one IRWD speaker.
Michael Summers will discuss the usability mistakes that drive customers away.
Posted 02/10/2011Mark BrohanPost a comment
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/ Marketing
The four principles of better web site usability
Testing makes perfect, says one design conference speaker.
Posted 12/08/2010Mark BrohanPost a comment
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/ E-Retailers
Gilt Groupe adds a user experience exec from Zappos.com
Online luxury retailer Gilt Groupe Inc. has hired Zappos.com director of user experience and web strategy Brian Kalma as its senior director of interaction design and usability.
Posted 04/19/2010Zak StamborPost a comment
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/ Marketing
There can be too much of a good thing when it comes to Web 2.0, experts say
E-retailers should resist the temptation to stuff bells and whistles into their web sites until they understand—by testing—how new features will affect page load times, speakers said at the Internet Retailer Web Design & Usability 2010 Conference.
Posted 02/25/2010Paul DemeryPost a comment
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/ Marketing
To succeed in choosing a web design firm, set clear goals, expert says
Having clear goals is key to a successful partnership between an online retailer and web design consultant, Shayne Catrett, e-commerce administrator at Venus Swimwear told attendees today at the Internet Retailer Web Design & Usability 2010 Conference.
Posted 02/15/2010Katie DeatschPost a comment
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/ Marketing
Good navigation leads shoppers through an e-commerce site
Like highway driving, getting shoppers to the right products—without any unnecessary side trips—means creating well-marked pathways, says web design consultant Larry Becker of LarryBeckerWeb.com.
Posted 02/11/2010Paul DemeryPost a comment
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/ Marketing
Web retailers can avoid unexpected problems by keeping vendors in the know
Keeping expectations real with solid business performance objectives spelled out before a web design project begins will help web retailers deal more effectively with their design firm, says Diapers.com director of e-commerce solutions Josh Himwich.
Posted 02/11/2010Paul DemeryPost a comment
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/ Marketing
King Arthur Flour shows how to cook up a web site without going broke
There is plenty of engaging content on KingAthurFlour.com, and most of it was developed in-house with free and low-cost tools, director of online services Halley Silver says.
Posted 02/10/2010Paul DemeryPost a comment
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/ Marketing
Minor changes to Meijer.com increases conversion rates
Meijer Inc. found that making little changes to its e-commerce site can increase conversion rates, says Rick McNeill, the grocery and general merchandise chain’s web design product manager.
Posted 02/10/2010Paul DemeryPost a comment
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