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/ Technology
Groupon names a president and chief operating officer
The daily deal site has named former Yahoo executive Rob Solomon president and chief operating officer.
Posted 03/22/2010Zak StamborPost a comment
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/ Technology
Average salaries for search engine marketers increase 1.5%
Entry-level search marketers this year typically earn $40,000 to $80,000, while senior managers earn $70,000 to $120,000 and vice presidents with responsibilities for large campaigns or teams earn $160,000 to $250,000, new research shows.
Posted 11/23/2009Zak StamborPost a comment
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/ Technology
Online display ads get a boost from search engine marketing, study says
27% of consumers who view an online display ad initially respond by searching on the web for the advertised product, brand or company, Forrester Consulting says in a recent study conducted for search engine marketing firm iProspect.
Posted 05/20/2009Paul DemeryPost a comment
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/ Marketing
ShopBags.com cuts paid search after site redesigns boosts natural rankings
A site redesign helped online luggage and handbag retailer ShopBags.com move up in natural search results and double traffic to the e-commerce site, even as it eliminated virtually all of its spending on search engine ads.
Posted 01/29/2009Paul DemeryPost a comment
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/ Marketing
Just ahead of Santa, The Parent Co. launches Toys.com
The Parent Co., operator of retail sites eToys.com and BabyUniverse.com, has launched Toys.com as a vertical search and comparison shopping site. Merchant data feeds will be handled by Channel Intelligence.
Posted 11/19/2008Mark BrohanPost a comment
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/ Technology
Nearly half of web users use online search on a typical day, study says
On a typical day, 49% of U.S. Internet users employ search technology to either find web sites or search within a particular site, up from about one-third in 2002, according to the Pew Internet & American Life Project.
Posted 08/18/2008Katie DeatschPost a comment
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/ Technology
Online advertisers looking to behavioral targeting, survey shows
The Search Engine Marketing Professional Organization’s 2007 State of the Market survey finds 80% of online advertisers would pay more for targeted pay-per-click campaigns.
Posted 05/20/2008Katie DeatschPost a comment
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/ Marketing
Travel site Kayak.com hires former Priceline and Orbitz executives
Kayak’s new vice president of marketing and general counsel have experience at Priceline and Orbitz. A new Italian site follows the roll-out of four European sites in 2007.
Posted 05/05/2008Katie DeatschPost a comment
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/ E-Retailers
Search traffic up in 2007 for most top 500 retailers
Among 2007’s top 500 retailers, 72% received more traffic from search last year than in the previous year, and 13% received half or more of their traffic from search engines, says measurement firm Hitwise.
Posted 04/23/2008Mark BrohanPost a comment
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/ Technology
Blended search results entice online consumers to click, study finds
Blended search results encourage more Internet surfers to explore news, images and videos, a study from iProspect Inc. and JupiterResearch Inc. says.
Posted 04/08/2008Katie DeatschPost a comment
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