/ Marketing

MyBuys gets personal with display ads

MyBuys has long delivered personalized product recommendations on e-retail sites. Now it’s looking to deliver personalized ads across the web, taking advantage of its acquisition this week of ad platfrom Veruta.

Posted 05/27/2010Katie DeatschPost a comment

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/ Technology

MyBuys purchases Veruta in move to expand into personalized ads

MyBuys is looking to expand beyond delivering personalized product recommendations on retail sites and into serving up personalized banner ads across the web. Its first step: purchasing Veruta, which operates a personalized ad platform.

Posted 05/24/2010Internet RetailerPost a comment