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1 - 5 of 5 Results

  • Facebook’s new Super Bowl ad play

    / Marketing

    Facebook’s new Super Bowl ad play

    The social network will launch a live feed where fans can discuss the game, and it is selling video ads that target consumers based on what they talk about. Among those signing up to advertise are Toyota, Pepsi, Intuit TurboTax and Anheuser-Busch.

    Posted 01/30/2015Zak StamborPost a comment

    The social network will launch a live feed where fans can discuss the game, and it is selling video ads that target consumers based on what they talk about. Among those signing up to advertise are Toyota, Pepsi, Intuit TurboTax and Anheuser-Busch.

    Related Content:Zak Stambor

  • Retailers turn to Facebook video ads to drive sales this season

    / Marketing

    Retailers turn to Facebook video ads to drive sales this season

    Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users 21 and older on Thanksgiving. But video is just one piece of the marketing mix, Facebook’s head of retail, e-commerce, global vertical marketing tells Internet Retailer.

    Posted 11/26/2014Zak StamborPost a comment

    Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users 21 and older on Thanksgiving. But video is just one piece of the marketing mix, Facebook’s head of retail, e-commerce, global vertical marketing tells?Internet Retailer.

    Related Content:Facebook | Top 50 Retailing Sites | Zak Stambor

  • Video ads arrive at Instagram

    / Marketing

    Video ads arrive at Instagram

    Instagram is the latest social network to roll out a video ad format. It follows Tumblr, which launched video ads earlier this week.

    Posted 10/30/2014Zak StamborPost a comment

    Instagram is the latest social network to roll out a video ad format. It follows Tumblr, which launched video ads earlier this week.
  • / Press Release

    Opera Acquires AdColony

    Leading mobile video advertising platform to consolidate under Opera’s mobile ad subsidiary Opera Mediaworks

    Posted 07/24/2014

    Leading mobile video advertising platform to consolidate under Opera’s mobile ad subsidiary Opera Mediaworks
  • U.S. online display ad spending soars

    / Marketing

    U.S. online display ad spending soars

    Google will lead the pack in 2013, with Facebook close behind, eMarketer says.

    Posted 04/02/2013Zak StamborPost a comment

    Google will lead the pack in 2013, with Facebook close behind, eMarketer says.
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