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/ Technology
Rapid advances in online video offer opportunities for e-commerce companies
New video technology at Marks & Spencer`s web site has helped boost the click-through rate as high as 30% for some videos, driving sales increases on some products by as much as 90%.
Posted 02/26/2010Kurt PetersPost a comment
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/ E-Retailers
Regular design reviews help Onlineshoes.com design better video pages
Flexibility and a regular usability review have helped Onlineshoes.com to develop a more balanced approach to video production and page design. The result: sharply higher conversion rates on pages with video.
Posted 01/06/2010Bill BriggsPost a comment
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/ Technology
OnlineShoes.com looks at video through a new lens
Instead of concentrating videos in just one section, Seattle-based web retailer OnlineShoes.com is now posting videos in other locations on its web site such as its new blog. The result: higher sales conversion.
Posted 10/27/2009Katie DeatschPost a comment
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/ Technology
U.S. Internet users set another video-viewing record in June
Internet audience measurement company comScore reports another record for video views during June, with 157 million viewers watching 19.5 billion videos, for an average of 124 videos.
Posted 08/18/2009Katie DeatschPost a comment
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/ Technology
Let the cameras roll: Americans continue to soak up online videos in April
Viewing of online videos in April increased to 16.8 billion, up a whopping 16% from March, comScore reports. 79% of U.S. Internet users viewed online video in April, watching for an average of 6.4 hours. Each one watched 110 videos on average.
Posted 06/05/2009Katie DeatschPost a comment
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/ Technology
Hulu.com moves up the video site ranks, but still trails YouTube
Hulu.com, the video site owned by NBC Universal, News Corp. and Providence Equity Partners, has a 2.6% market share, comScore reports, far behind No. 1 YouTube, with 40%. Hulu, however, accounts for 4.9% of all minutes spent watching online videos.
Posted 05/01/2009Katie DeatschPost a comment
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/ Technology
Again, Americans soak up online videos in January in record numbers
There’s no indication that U.S. Internet users’ seemingly insatiable demand for online videos is waning. U.S. Internet users viewed 14.8 billion online videos in January, comScore reports, up 4% compared to December.
Posted 03/06/2009Katie DeatschPost a comment
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/ Technology
US Internet users just can’t get enough of online video
U.S. Internet users viewed a record 14.3 billion online videos in December, up 13% from just the previous month, comScore Inc. reports. The average online video viewer watched 309 minutes of video, or more than 5 hours.
Posted 02/12/2009Paul DemeryPost a comment
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/ E-Retailers
Drs. Foster & Smith see results from an investment in online video
Since introducing a video program, the direct marketer of pet supplies and medicines says visitors are staying longer and spending more each time they complete a purchase. More video is also a key reason web sales will exceed $150 million in 2008.
Posted 12/30/2008Mark BrohanPost a comment
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/ Technology
eMarketer trims online ad estimate, but still predicts 17% growth this year
Research firm eMarketer Inc. has revised slightly downward its projection of online ad spending in the U.S. this year as a result of the slowing economy and uncertain consumer spending. It’s still, however, projecting growth of 17.4% over 2007 spending.
Posted 08/21/2008Don DavisPost a comment
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