It’s BYOC for Buy.com’s local area network party

Buy.com is throwing itself a local area network party and video game festival. The Bring-Your-Own-Computer LAN party planners hope to attract gamers, techies and other online customers.

Posted 02/28/2007Mark BrohanPost a comment

/ Technology

In-game ads give retailers a new way to engage a broad audience

Games are no longer the province of primarily young, male consumers, Jupiter Research found. Nearly one in four online consumers—split evenly between men and women—play advergames and 80% have entered online sweepstakes.

Posted 07/13/2006Paul DemeryPost a comment

Related Searches:Advergaming

/ Technology

Mobile online game sales keep growing

The market for mobile online games, which consumers can purchase and download to their web-enabled cell phone or handheld device, generated U.S. sales of $345 million in 2005, says a new report from eMarketer.

Posted 01/10/2006Kurt PetersPost a comment

/ Technology

Online retailers should use gadgets and games to market to young consumers

Online retailers targeting young consumers need to use gadgets and games to grab their attention, Forrester Research reports.

Posted 12/20/2005Paul DemeryPost a comment

/ Technology

November online sales rise 19% to $8.8 billion, e-Spending Report says

Online consumers spent $8.8 billion in November, up 19% from $7.4 billion a year ago, according to the annual Holiday eSpending Report. Apparel led with $1.5 billion in sales, followed by toys/video games with $1 billion and video/DVD with $882 million.

Posted 12/06/2004Kurt PetersPost a comment

Step Right Up

Advergaming becomes a big way to promote retail web sites and sales.

Posted 09/28/2005Internet RetailerPost a comment

/ Press Release

VIEWPOINT RELEASES ADVERGAMING PRODUCT TO DRIVE POSITIVE BRAND RECOGNITION AND ENGAGEMENT ON THE WEB

Latest Offering from IMT Product Series Released in Time for Holiday Season New York, August 17, 2006 – Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today introduced its Viewpoint advergaming product, the latest offering from its Internet Marketing Technology (IMT) Product Series. Viewpoint’s advergaming product allows marketers to provide brand engagement through the creation of custom online games....

Posted 08/23/2006