/ E-Retailers

Title Nine scores with coordinated e-mail, Facebook and Twitter campaigns

When the women’s apparel retailer launched an e-mail marketing campaign last Sunday for its new summer line including dresses, shorts and swimsuits, it used a single marketing application to simultaneously post the same marketing material on Facebook.

Posted 03/18/2010Katie DeatschPost a comment

/ Technology

Steve Madden’s five-pronged plan for social media

Steve Madden’s Andrew Koven, president of e-commerce and customer experience, will describe at the Internet Retailer Conference & Exhibition how the fashion footwear manufacturer uses social media along with mobile and viral techniques.

Posted 02/22/2010Zak StamborPost a comment

Related Searches:Steve Madden

/ Technology

Bloggers help marketing campaigns go viral

Bloggers can play a key role in a brand’s viral marketing strategy, says a new report. For every blogger who posts an embedded badge in her blog, 6.27 shoppers click-through to the offer.

Posted 12/23/2009Zak StamborPost a comment

/ Marketing

E-mail marketer StrongMail acquires social marketer PopularMedia

StrongMail Systems, a provider of e-mail services, has acquired PopularMedia, a provider of social media marketing solutions. PopularMedia’s Influencer Ads platform allows marketers to invite consumers to share content, products and offers with others.

Posted 07/06/2009Katie DeatschPost a comment

/ Marketing

King Arthur Flour bakes up a viral promotion

King Arthur Flour recently promoted free bags of flour to a small segment of its e-mail list. In the end, 75% of recipients of the flour were not on the original distribution list.

Posted 06/19/2009Katie DeatschPost a comment

/ Technology

Wedding bells are ringing and sales are sparkling at Mondera

The web-only jeweler is recording record-breaking sales during this year’s wedding season. It credits new merchandising, affiliates and viral marketing for the spike.

Posted 07/10/2008Katie DeatschPost a comment

/ E-Retailers

Online peer-to-peer marketing program a winner for Sephora.com

A recent online viral marketing program generated an online response rate three times higher than either banner ads or links in e-mails for cosmetics retailer Sephora.com.

Posted 12/20/2007Paul DemeryPost a comment

/ Marketing

List turnover is e-mail marketers’ biggest headache, survey shows

Nearly four out of 10 e-mail marketers said list turnover is their biggest challenge in an online survey conducted by JupiterResearch in June. Last year, marketers said analyzing campaign results was their most difficult challenge.

Posted 08/29/2007Paul DemeryPost a comment