Virtual community

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

1 - 3 of 3 Results

  • / Technology

    67% of online shoppers buy more when friends give a nod, study says

    More than half of online shoppers are more likely to return to a retail site with a social community, and shoppers say recommendations from friends are twice as valuable as recommendations from retailers, The E-tailing Group says in a new study.

    Posted 09/11/2009Katie EvansPost a comment

    More than half of online shoppers are more likely to return to a retail site with a social community, and shoppers say recommendations from friends are twice as valuable as recommendations from retailers, The E-tailing Group says in a new study.
  • / Technology

    Older Americans’ web use is starting to mirror that of younger consumers

    The online behavior of Americans 50 years and older increasingly is mirroring the online behavior of younger Americans, including similar online shopping habits, according to a study from The Center for the Digital Future in conjunction with AARP.

    Posted 07/18/2008Katie EvansPost a comment

    The online behavior of Americans 50 years and older increasingly is mirroring the online behavior of younger Americans, including similar online shopping habits, according to a study from The Center for the Digital Future in conjunction with AARP.
  • Talking it up

    With new data to track ROI, e-retailers roll out the welcome wagon to online communities. What do they get out of it? Loyalty, sales and great word-of-mouth. But watch out--communities can be a touchy crowd.

    Posted 02/01/2001Internet RetailerPost a comment

    With new data to track ROI, e-retailers roll out the welcome wagon to online communities. What do they get out of it? Loyalty, sales and great word-of-mouth. But watch out--communities can be a touchy crowd.

Advertisement

Advertisement