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/ Marketing
Social media advertising grows at the expense of other channels
But many retailers still don’t have a clear sense of ROI, Nielsen says.
Posted 01/30/2013Zak StamborPost a comment
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/ Press Release
Nielsen Acquires Vizu to Bolster Online Ad Effectiveness
This acquisition will build on Nielsen's online and cross-platform advertising campaign measurement and advertising solutions by adding real-time online effectiveness measurement.
Posted 07/03/2012
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/ Press Release
Vizu Provides Proof Points for Social Media Advertising
Vizu’s partners used the company’s Ad Catalyst solution to measure and optimize brand advertising in a variety of social channels.
Posted 05/22/2012
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