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/ Marketing
Super Bowl ads go for the long (viral) runs
Advertisers hope YouTube and other social media will keep their Super Bowl ads alive.
Posted 02/03/2012Paul Demery1 comments
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/ Technology
Web test-drive boosts sales of Sharper Image VW Beetle CD player
An unexpected early delivery of the Beetle replica CD player caused The Sharper Image to offer the product for sale online well ahead of the catalog. Response to the pre-holiday posting drove Sharper Image back to its vendor for more.
Posted 02/06/2002Kurt PetersPost a comment
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/ Marketing
Bentley to add rare coin division
Up-scale virtual mall BentleyBlvd.com plans to add sunken treasure and Dow stock game to its sites.
Posted 02/16/2001Internet RetailerPost a comment
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/ Press Release
Cyclone Commerce Joins STAR and is First to Implement STAR`s XML Standards with Volkswagen Dealers
MCLEAN, Va., April 12 -- STAR, the IT standards body for the retail automotive industry, has announced that Cyclone Commerce, Inc., has joined its membership, and is the first software vendor to implement STAR`s ebXML solution for major automotive manufacturers. Currently Volkswagen of America is utilizing Cyclone Commerce`s B2B management platform. The software uses STAR`s Transport Guidelines to transport STAR standard automotive retail XML...
Posted 04/12/2004
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/ Press Release
BROOKS & BENTLEY UTILIZES ITS DIRECT-TO-CONSUMER EXPERTISE TO LAUNCH NEW JEWELRY AND COLLECTIBLES WEBSITE
Brooks & Bentley, a leading UK direct-to-consumer retailer of giftware, jewelry, home décor and collectables, announces the launch of its web site, BrooksandBentley.com. With the launch of BrooksandBentley.com, said Managing Director Keith Yea, we are offering our customers yet another alternative to ordering via the post or telephone. Most Brooks & Bentley products are created exclusively for their customers and sold direct through catalogs,...
Posted 03/06/2002
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