/ Marketing

U.S. web sites inaccessible for the visually impaired, says Forrester

85% of 20 sites recently reviewed weren’t accessible to the visually and hearing impaired. But visual inaccessibility is affecting not only that group, but also an aging boomer population squinting to see tiny text online, says Forrester.

Posted 12/30/2003Paul DemeryPost a comment

/ Marketing

Macys.com gets a redesign to better reflect how customers shop

Macys.com launched a new web site this week, changing presentation of merchandise on the home page and category pages to better reflect the way customers like to shop, president Kent Anderson tells InternetRetailer.com.

Posted 07/25/2003Kurt PetersPost a comment

/ Technology

User accessibility will be mainstream site design issue, says Forrester

With disabled consumers controlling $175 billion in discretionary income and government agencies already required to equip sites with special-needs tools, e-retailers should put site accessibility into next year’s plan.

Posted 12/19/2001Kurt PetersPost a comment

Newegg is the first retailer to get the gold for web accessibility for the blind

In August, the National Federation for the Blind cited computer products retailer Newegg as the first online merchant to reach the foundation’s gold-level certification for making its web site easy to use by blind shoppers.

Posted 09/01/2009Internet RetailerPost a comment

Target lawsuit pries open the business case for helping disabled people shop online

Some web site challenges are not as daunting as they appear—while the payoff for meeting them can be far greater than expected. That’s what some experts in making retail web sites accessible to people with disabilities contend in the aftermath of legal action initiated against Target Corp. by the National Federation of the Blind and a consumer group.

Posted 12/29/2006Internet RetailerPost a comment