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/ Technology

Diapers.com finds new customers with retargeting

3% of consumers who see the retargeted ads click through to the retailer’s site.

Posted 11/19/2010Allison EnrightPost a comment

3% of consumers who see the retargeted ads click through to the retailer’s site.

/ Marketing

Tech group IEEE sparks conversion rate hikes through web ads on LinkedIn

The IEEE, the electronics and computing technology group whose roots go back to Edison, Bell and Marconi, has discovered in the social networking site LinkedIn an ad platform for boosting conversion rates, director of marketing Angela Trilli says.

Posted 05/18/2010Zak StamborPost a comment

The IEEE, the electronics and computing technology group whose roots go back to Edison, Bell and Marconi, has discovered in the social networking site LinkedIn an ad platform for boosting conversion rates, director of marketing Angela Trilli says.

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