/ Marketing

Google ad clicks up 18%

The search engine giant says paid clicks in the second quarter increased 18% year over year, and the average cost per click went up 12%. Revenue increased 32% to more than $9 billion, with net income up 36%.

Posted 07/14/2011Allison Enright1 comments

/ Technology

Google ad clicks grow 18% in Q1

The cost per click rose 8% over a year ago, Google reports.

Posted 04/14/2011Allison EnrightPost a comment

/ Marketing

Tying paid search ads to inventory pays off for PureFormulas.com

The health supplements e-retailer uses a new marketing tool launched today by ChannelAdvisor.

Posted 03/16/2011Thad RueterPost a comment

Related Searches:Vitamin

/ Marketing

Let it snow

Lands’ End reaches out to consumers socked in by a blizzard with online deals.

Posted 02/02/2011Allison EnrightPost a comment

/ E-Retailers

LivingSocial gains on Groupon, at least for one week

A record-setting Amazon gift card offer helped LivingSocial’s traffic rise 82% last week.

Posted 01/28/2011Zak StamborPost a comment

/ Technology

Apparel retailer Boden uses better tags to cut marketing costs

The technology enables the U.K. firm to determine where shoppers are coming from.

Posted 12/16/2010Thad RueterPost a comment