/ Marketing

Twitter adds new targeting tools for self-service advertisers

Smaller advertisers gain access to tools previously reserved for larger players.

Posted 03/19/2013Zak StamborPost a comment

Related Searches:Golf | Promoted Tweets

/ Marketing

FTC calls for clearer ads on Twitter and mobile devices

The .com Disclosures guide gives examples of good and bad ad copy.

Posted 03/14/2013Paul DemeryPost a comment

Related Searches:Text Message | Ftc

/ Marketing

Pinterest lets retailers dig into what shoppers are ‘pinning’

The social network rolls out an analytics program.

Posted 03/13/2013Zak StamborPost a comment

Related Searches:Pinterest | Monetate | E-commerce Forecast

/ Marketing

How Men’s Wearhouse attracted 300,000 social media followers in 18 months

Viralheat’s analytics help the apparel retailer understand what works.

Posted 03/12/2013Zak StamborPost a comment

Related Searches:Daily Deal | Men's Wearhouse | Contest

/ E-Retailers

How Build.com constructs a long view of its customers

The retailer segments customers by lifetime value to improve returns.

Posted 03/07/2013Amy DustoPost a comment

Related Searches:Adobe | Amy Dusto | Product Video Conversion

/ Marketing

Facebook gives its news feed a face lift

The move could open up new advertising opportunities.

Posted 03/07/2013Zak StamborPost a comment

Related Searches:Product Video Conversion | Comscore | Video Conversion

/ Marketing

Getting the most from Google Shopping

An IRCE speaker gives tips about comparison shopping success.

Posted 03/04/2013Paul DemeryPost a comment

Related Searches:Adwords | Google Product Listing Ads | Google Shopping

/ Marketing

How social media enlivens The Field Museum

An IRCE 2013 nonprofit speaker gives tips about crafting a social media plan.

Posted 03/01/2013Thad RueterPost a comment

Related Searches:Internet Retailer Online Retail Index | E Commerce Lesson Plans | Youtube

/ Marketing

Facebook amps up its ad arsenal

The social network plans to buy Microsoft Corp.’s Atlas Advertiser Suite.

Posted 02/28/2013Zak StamborPost a comment

/ Marketing

Facebook enhances an ad-targeting tool

Retailers can draw on external data to reach more specific consumer segments.

Posted 02/27/2013Amy DustoPost a comment

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