/ Marketing

How nonprofit group charity: water drives traffic with Twitter

The organization sought to engage followers in its World Water Day campaign.

Posted 04/01/2013Amy DustoPost a comment

Related Searches:Affiliate Marketing | Affiliate | Nonprofit

/ Marketing

Facebook lets marketers retarget shoppers in the news feed

That’s where 40% of the social network’s users spend their time, Facebook says.

Posted 03/26/2013Zak StamborPost a comment

Related Searches:Retargeting | Small Business | The Limited

/ Technology

Marin Software launches its IPO

The search marketing firm raises $105 million.

Posted 03/22/2013Thad RueterPost a comment

Related Searches:Gap Revenue | Macys | Gap

/ Marketing

A Google search update slips in through the side door

The search engine giant tweaks its Panda algorithm.

Posted 03/22/2013Amy DustoPost a comment

Related Searches:Affiliate | Lowe's | Affiliate Marketing

/ Marketing

Twitter adds new targeting tools for self-service advertisers

Smaller advertisers gain access to tools previously reserved for larger players.

Posted 03/19/2013Zak StamborPost a comment

/ Marketing

FTC calls for clearer ads on Twitter and mobile devices

The .com Disclosures guide gives examples of good and bad ad copy.

Posted 03/14/2013Paul DemeryPost a comment

Related Searches:Text Message | Ftc

/ Marketing

Pinterest lets retailers dig into what shoppers are ‘pinning’

The social network rolls out an analytics program.

Posted 03/13/2013Zak StamborPost a comment

Related Searches:Pinterest | Monetate | Gifts

/ Marketing

How Men’s Wearhouse attracted 300,000 social media followers in 18 months

Viralheat’s analytics help the apparel retailer understand what works.

Posted 03/12/2013Zak StamborPost a comment

Related Searches:Men's Wearhouse | Contest

/ E-Retailers

How Build.com constructs a long view of its customers

The retailer segments customers by lifetime value to improve returns.

Posted 03/07/2013Amy DustoPost a comment

Related Searches:Lowes Home Improvement | Adobe | Amy Dusto

/ Marketing

Facebook gives its news feed a face lift

The move could open up new advertising opportunities.

Posted 03/07/2013Zak StamborPost a comment

Related Searches:Comscore | Video Conversion