/ Marketing

Groupon ends its gun-related deals

The ‘hiatus’ comes about a month after the Newton school shooting.

Posted 01/21/2013Thad RueterPost a comment

/ Marketing

Sharpening e-retail with videos

Sharpmen.com changed its business model based on product videos.

Posted 01/21/2013Allison EnrightPost a comment

Related Searches:Video Conversion | Product Video Conversion | Average Conversion Rates

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Bing adds more Facebook content to search results

The Microsoft search engine gives consumers’ status updates, links and comments from the social network.

Posted 01/17/2013Zak StamborPost a comment

Related Searches:Bing

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Nonprofits tackle social media with more gusto than do small merchants

More than a fifth of nonprofits spend money on social analytics, a report says.

Posted 01/17/2013Thad RueterPost a comment

/ Marketing

Paid search revenue jumps over the holidays

Kenshoo’s U.S. retail clients report a 23% increase in paid search revenue.

Posted 01/15/2013Amy DustoPost a comment

Related Searches:Kenshoo | Cyber Monday | Industry Average Conversion Rates

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Digital ad agency Triad is acquired by a private equity firm

Triad serves such retailers as Wal-Mart and Toys ‘R’ Us.

Posted 01/14/2013Allison EnrightPost a comment

Related Searches:Walmart Internet Sales | Fathead | Eprize

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Marketers embrace Facebook’s mobile ad units

20% of ad spending on the social network goes to mobile, says a new report.

Posted 01/07/2013Zak StamborPost a comment

Related Searches:Sears | Kenshoo

/ Marketing

How social networks can encourage sales

A new report attaches monetary value to consumers’ sharing product links.

Posted 01/03/2013Zak StamborPost a comment

Related Searches:Social Media Sales

/ Marketing

Buy.com gets into video production

The Rakuten property creates marketing messages for e-retailers.

Posted 12/31/2012Thad RueterPost a comment

/ Marketing

Retailers move social media out of its silo

Express and Sephora weave social elements through their holiday campaigns.

Posted 12/20/2012Zak StamborPost a comment

Related Searches:Sephora | Cosmetics | Cosmetics Online Sales