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1 - 10 of 10 Results
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/ Technology
Click fraud increases 15.3% in Q4
A Click Forensics report cautions about an inflation scheme involving banner ads.
Posted 01/26/2011Thad RueterPost a comment
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/ Marketing
Paid search spending projected to grow up to 20% in 2011
Higher paid click costs and demand will help drive the increase, Efficient Frontier says.
Posted 01/25/2011Allison EnrightPost a comment
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/ Marketing
Online consumers favor a ‘Do Not Track’ policy
A Gallup poll finds 67% of U.S. Internet users oppose behavioral targeting of web ads.
Posted 12/29/2010Paul DemeryPost a comment
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/ Technology
Online marketers spend more in the third quarter
Return on investment also improved, a DMA survey says.
Posted 12/10/2010Thad RueterPost a comment
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/ Technology
Online ads that entertain, regardless of language, resonate most with Hispanic consumers
More than a third of Hispanic consumers remember advertised products, comScore says.
Posted 11/18/2010Thad RueterPost a comment
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/ Technology
Sears.com gets personal
Sears.com is showing shoppers personalized pages with ads just for them.
Posted 10/29/2010Katie DeatschPost a comment
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/ Marketing
Facebook Open Graph helps the social network learn about its users
That knowledge translates into better targeted ads.
Posted 08/13/2010Zak StamborPost a comment
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/ Technology
Borders presents ads to shoppers using store Wi-Fi
UPS is running ads on the Wi-Fi home page the retailer shows to store shoppers.
Posted 07/29/2010Paul DemeryPost a comment
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/ Marketing
Education Connection’s ad strategy merges TV and paid search
Buzz on TV and YouTube drives up clicks.
Posted 07/15/2010Post a comment
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Who's watching?
Ad networks, that’s who. They’re tracking online consumers more closely than ever. A backlash could curtail an effective marketing tactic.
Posted 10/01/2010Zak StamborPost a comment
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