/ Marketing

U.S. Internet advertising revenue grows nearly 16% in 2012

U.S. Internet advertising revenue increased to $36.6 billion in 2012.

Posted 04/16/2013Amy DustoPost a comment

Related Searches:Email | Online Video | Amy Dusto

/ Marketing

Facebook lets marketers retarget shoppers in the news feed

That’s where 40% of the social network’s users spend their time, Facebook says.

Posted 03/26/2013Zak StamborPost a comment

Related Searches:Retargeting | Small Business | The Limited

/ Marketing

Twitter adds new targeting tools for self-service advertisers

Smaller advertisers gain access to tools previously reserved for larger players.

Posted 03/19/2013Zak StamborPost a comment

Related Searches:Golf | Promoted Tweets

/ Marketing

Pinterest lets retailers dig into what shoppers are ‘pinning’

The social network rolls out an analytics program.

Posted 03/13/2013Zak StamborPost a comment

Related Searches:Pinterest | Monetate | E-commerce Forecast

/ Marketing

How Men’s Wearhouse attracted 300,000 social media followers in 18 months

Viralheat’s analytics help the apparel retailer understand what works.

Posted 03/12/2013Zak StamborPost a comment

Related Searches:Daily Deal | Men's Wearhouse | Contest

/ Marketing

Facebook enhances an ad-targeting tool

Retailers can draw on external data to reach more specific consumer segments.

Posted 02/27/2013Amy DustoPost a comment

Related Searches:Gap | Acxiom | Starbucks

/ Marketing

Storytelling drives Seventh Generation’s content strategy

It’s how the retailer of eco-friendly home products romances shoppers.

Posted 02/19/2013Allison EnrightPost a comment

Related Searches:Irwd 2013 | Web Design And Usability | Usability

/ Marketing

Facebook tests new features for Offers

The social network gives retailers more ways to sell via its discount service.

Posted 02/19/2013Zak StamborPost a comment