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1 - 5 of 5 Results

  • High-end, high-tech

    Long considered e-commerce laggards, luxury brands have stepped up their online marketing.

    Posted 09/04/2013Thad RueterPost a comment

    Long considered e-commerce laggards, luxury brands have stepped up their online marketing.

    Related Content:Saks

  • Building Buzz

    Building Buzz

    Social consumers make great brand ambassadors, but brands must give them a story worth telling.

    Posted 02/01/2012Zak StamborPost a comment

    Social consumers make great brand ambassadors, but brands must give them a story worth telling.
  • Social Science

    Social Science

    E-retailers start to solve the puzzle of how to measure the success of social marketing.

    Posted 02/01/2012Zak StamborPost a comment

    E-retailers start to solve the puzzle of how to measure the success of social marketing.
  • Local Hero

    Local Hero

    Groupon sparked a revolution in online marketing that could save local stores. The Internet's heaviest hitters are getting in on the action.

    Posted 03/01/2011Katie Evans5 comments

    Groupon sparked a revolution in online marketing that could save local stores. The Internet's heaviest hitters are getting in on the action.
  • Who's watching?

    Ad networks, that’s who. They’re tracking online consumers more closely than ever. A backlash could curtail an effective marketing tactic.

    Posted 10/01/2010Zak StamborPost a comment

    Ad networks, that’s who. They’re tracking online consumers more closely than ever. A backlash could curtail an effective marketing tactic.

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