/ Technology

Summertime, and e-retailing isn’t so easy

When temperatures rise, sales slide, web analytics firm SumAll says.

Posted 06/26/2012Allison EnrightPost a comment

/ Technology

MyBuys launches a personalization tool for long-term targeting

Retailers can target a customer now based on what she bought a year ago.

Posted 06/07/2012Amy DustoPost a comment

Related Searches:Retargeting | Mybuys | Target Corporation

/ Technology

Adobe adds digital marketing expertise by acquiring Efficient Frontier

Efficient Frontier sells search, social media and display marketing services.

Posted 11/30/2011Thad RueterPost a comment

/ Technology

Managing multiple apps requires knowledge of shopper behavior

A deep data dive beforehand pays off during app building, says an MCF speaker.

Posted 09/06/2011Mark BrohanPost a comment

/ Technology

How long is that online path to a sale? Google wants to provide a better answer

A Google Analytics upgrade lets marketers see all the steps consumers take toward purchase.

Posted 08/24/2011Allison Enright1 comments

Related Searches:Referral Program | Purchase Funnel | Multi Channel

/ Technology

Form combines with function and fun in mobile app development

Getting into customers’ minds is key for a great app, says an MCF speaker.

Posted 08/16/2011Mark BrohanPost a comment

Related Searches:Pacific Sunwear

/ Technology

Webtrends buys a web analytics provider

The acquisition of Reinvigorate gives Webtrends more real-time analytics capabilities.

Posted 08/11/2011Thad RueterPost a comment

Related Searches:Webtrends

/ Technology

Too much web analytics can be too much of a good thing, an IRCE speaker says

Online retailers should base web analytics programs on top business requirements.

Posted 04/26/2011Mark BrohanPost a comment